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Click to enlargepadOnline Customer Training: Best Practices <br> <br> How to Develop and Run a Profitable<br>Online Customer Training Business


Detailed market study of best practices for online customer training, including proven business models, media strategies, pricing, and delivery approaches.



This study reviewed best practices of 15 different customer training businesses to understand how to best apply e-learning to increase effectiveness, revenue, and reach. It is based on our 4+ years of research into the customer training business.

This study includes:

  • The size and nature of the customer training business and what role e-learning plays today;
  • The three major business models which justify and run customer training businesses;
  • What media options are available and how to select the right media for customer-driven training;
  • What LMS and infrastructure issues do organizations face and how should they be addressed;
  • What pricing models work best for online vs. traditional customer training;
  • How does customer training differ from employee training;
  • How to make sure that your customer-training strategy leverages e-learning but maintains its focus on quality and profitability.

Detailed case studies are included. Companies interviewed for this report include:

  • Microsoft
  • Oracle
  • EMC
  • IBM
  • Olympus Medical Systems
  • Lawson Software
  • Webex
  • Novell
  • Best Software
  • Intuit
  • Webex
  • Sybase
  • Alcatel
  • SAP
  • Honeywell
  • SumTotal Systems.

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Online Customer Training: Best Practices pad$495.00pad


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